In The Spotlight: One Sotheby´s And The New Gold Standard In Realty

In modern times, luxury real estate has become a much more competitive business, yielding high rewards for those who understand how to navigate it, while offering customers a unique alternative.

For industry leader One Sothebys – and its President Daniel De La Vega, achieving success is synonymous with anticipating clients needs and exceeding their expectations.

Rather than taking the same approach as competitors and competing with them in One Sotheby's local market of Miami, De La Vega set out to find the best specialists across all of the various markets his luxury clientele traveled between.

That meant taking frequent, trips to Brazil, Latin America, and Western Europe. As he traveled, De La Vega began to bridge the best localized specialists to something greater- which was the emerging banner/umbrella brand name of One Sotheby’s- which he conveyed would instantly elevate the perceived value of the international specialists' respective local properties.


In a business like real-estate, where perceived value is everything, De La Vega turned this open-architecture system of hiring and connecting the best independent real-estate specialists into a vehicle that would create the first consistent, comprehensive gold standard.

When asked personally how he was able to build and manage a sprawling real-estate enterprise when it never had been done before, De La Vega expounded: “It boils down to two factors. Seeking out and empowering experts who are smarter than you in various capacities or markets and creating a transparent company culture where honest feedback and interactive collaboration flourish, across all company levels.”